SERVICES
MARKET RESEARCH
As the essential pillar to any kind of preparation for both creating the Business Model, or the Business/Marketing Plan we help you first with the market research.
Our services regarding market research are:
• Quantitative and qualitative customer experience surveys
• Product Development based on survey findings
• Testing the products with field surveys
• Strategy Development
• Competitor analysis
• Feasibility studies
BUSINESS MODEL & PROFITABILITY CREATION
Having a solid financial model is also a pre-requisite for raising your first round of startup funding. We create business plans or reviews from the scratch for new companies or for new products with an in-depth expertise in healthcare and insurance sector.
With our extensive healthcare market expertise and knowledge of operational models, we are capable of planning the business very specifically and will be able to forecast the potential sales, revenues and costs. We are capable of providing our customers with what the market potential is, how to reach the market potential with a right strategy, and then how to convert all these into revenues that will leave a profit with a successful organization and operation. Constructing your own model will help you predict potential obstacles, make calculated decisions, and see how the business will perform with a given set of assumptions.
BUSINESS PLANNING
Business Planning is done with professional and experienced team of Akalitas. They are capable of providing long term plans with their indepth knowledge in the market and sounding business network. Even the back up plans are prepared in a rapidly changing environment like Turkey.
While preparing the new road map, our main focus is on the success of your business. We bring a new and fresh thinking on your business creating clear and actionable paths to operational and financial objectives, identifying the steps that your business will take to achieve the money, forecasting for your business’ future or explaining the costs required to create and to provide the services. It includes Market Research and Analysis, Marketing Strategy, Products and Services, Financial Planning, HR Strategy and Budget.
Zurich Sigorta, Cigna Turkey, Chubb Insurance are among the companies that we consulted and got prepared for their Business Plans.
MARKETING STRATEGY & PRODUCT DEVELOPMENT
Our target is to help our clients either entering the market or trying to change their approach in their existing business to create and launch an effective health insurance marketing and in turn strong consumer engagement.
In a competitive market like Turkey, clear messaging, strong brand creation with product/ service differentiations utilizing all stakeholders’ capabilities can create New & Innovative Health Insurance Plans or Services that stand out in the market.
NEW BUSINESS & COMPANY ESTABLISHMENT
With years of experience within the healthcare and insurance industry, Akalitas has a broad understanding of sectoral financial landscape. Our experience and expertise enable us to provide insight and guidance to the investors and provide enough market insight and potential in any healthcare and insurance related business. We help the investors in identifying the areas to focus on and the strategies to expand the main business and potential side businesses in order to achieve a significantly positive return on investment.
INSURANCE / ASSISTANCE PRODUCT DEVELOPMENT & MANAGEMENT (Product Design, Pricing and Advertising)
Following the necessary studies as market research, products that are suitable for the segments targeted through right sales channels are designed and priced based on the existing experience with similar products.
The designed products are structured and planned in a way that the whole production, sales and utilization processes are planned based on customer needs and companies’ infrastructure. All vendor and suppliers needed in the echo system are included and contracted in the system by Akalitas.
The premium calculations, operational costs, claims costs and the profitability forecasts are done and shared with the reinsurer in a Business Plan format. If necessary, all reinsurance arrangements and treaty details are created through the consultants.
The product performance monitorization and adaptations when necessary are among the responsibilities of the Consultant.
OPERATIONAL PLANNING
An operational plan considering both customer satisfaction and cost efficiency by utilizing the market tools can be created and executed as a plan which is a component of the whole high level strategic planning.
After working on a new business plan / objective within a certain division of an existing company or set up of operations in a new company, we engage in the organization’s clear definition of actions that will support the strategic objectives and plans of upper management.
Following clear definition of the strategy and the target, a roadmap will be created for the operational site and Akalitas team takes part in the realization of the plan in the operational platforms as a hands on management consultancy partner.
HR RESTRUCTURING & PLANNING
Either for an ongoing or a new established business in healthcare or insurance sector Akalitas will be providing its consultancy support for the companies throughout the organizational needs ranging from restructuring the organizational chart to the recruitment processes.
DIGITAL HEALTH & INSURANCE SOLUTIONS
As an expert in the area of healthcare and insurance industries including assistance services Akalitas is capable of bringing digital solutions to both industries through existing relations with technology start-ups in both industries.
The digital solutions in sales, operations, customer services and claims management areas are first analyzed by the Consultants and the value propositions for different service areas are confirmed based on the experience and knowledge of the market.
Companies are approached and provided with digital solutions either because they are looking for these solutions and asked for or the Consultants bring the solutions that provide either operational ease or services that lead to customer loyalty.